The Olympics still hold some magic. Here at SeedSing we have talked about the games on our X Millennial Man Podcast. Guest contributor Jon C wrote a piece talking about his excitement about certain sporting events every four years. The Olympics should be must watch television in the United States. Being an American, we can see our athletes compete in nearly every event, and many times will medal in these events. Shooting, cycling, fencing, rowing are all sports not usually associated with American dominance, yet all of them have seen Team USA get a medal. The 2016 Olympic Games in Rio de Janeiro seems to be an event of peace, understanding, and sports. It seems to be a really cool thing.

I have to say that the Rio Olympics seem like a cool thing because the only way someone living in the United States can watch the games is through the channels of the National Broadcasting Company. Since the Athens games in 2004, NBC has been using a number of their cable outlets ,and the internet, to produce nearly twenty four hours of coverage during the Olympic games. All those channels and full days coverage. There should be no need for only tape delayed events. The 2000 Sydney games were almost entirely tape delayed, but the coverage was only on NBC's main station and not on any cable outlets. With major time delays in Athens, and again Beijing in 2008, NBC has presented a tape delayed package of the marquee events, in spite of having more channels and internet streaming. Sports like gymnastics, track and field, and swimming were shown to the American audience exclusively in prime time. This practice continued with the 2012 London games due to the five hour or more time difference between Britain and the United States. The last time someone in the United States was able to watch the games big events live were during the 1996 Athens games that took place in the United States.

It has been twenty years since someone living in the most powerful nation in the world could watch their Women's Gymnastics team perform live. In 1996 the ability to stream video over the internet was not readily available, twenty years on and it is easy to see live video from one's phone. NBC has gone to great lengths to make sure an American spectator can only see the Olympics when NBC thinks you should see the Olympics. Thanks to the global community of social media, any result in Rio is reported live. US Gymnast Simone Biles dominant gold medal win in the all around was broadcast to most of the globe immediately. The American audience had to wait eight hours until they could see the history making performance. When the results were posted to twitter, anyone in the USA who wanted to watch the performance was greeted with a message that the video was blocked in their region. NBC has usurped the government of the United States and is having video blocked from the citizens of the most powerful nation on earth. That is not good.

What is particularly galling about the 2016 Olympic tape delay is that host city Rio de Janeiro is only one hour ahead of the US eastern time zone. During the 1996 Atlanta games, people in Chicago were one hour behind the games, and NBC still showed the events live. The practice of tape delaying the games has been around since the games have been televised. In the 1980 Lake Placid New York Winter Olympics, the famous Miracle on Ice game was played in the afternoon, but ABC did not show the game until prime time. The difference between 1980 and 2016 is the ease of seeing things live in today's world. NBC does recognize the will of the people by allowing one to watch many events live via the NBC Olympics website. You will use your probably capped bandwidth and be at the mercy of your internet connection. Also being that NBC is owned by cable giant Comcast, the only way to access this live stream is to be a cable subscriber. Sorry cord cutters, only tape delays for you.

Putting aside the access of watching the games, NBC's coverage of the Rio Olympics has been insulting and generally terrible. Starting with the Opening Ceremonies, NBC once again let out of touch Matt Lauer and Meridith Vieria, and new comer Hoda Kotb, emcee the events for American audiences. Never mind that Lauer and Vieria were widely panned by media critics for their insulting, mildly racist, and dumb commentary during the 2008 and 2012 opening ceremonies. The 2016 edition was even worse. The veiled racism was present when Vieria referred to the Portuguese conquest of Brazil as immigration, Lauer referring as the Cayman Islands as a good place to holiday, or Kotb's groan inducing joke about the country of Djibouti. The trio more than lived up to the idea of the ugly American by constantly referencing Team USA. The opening ceremonies are supposed to be about the world coming together for two weeks of peace and sports competition. NBC and their commentators were presenting one hour tape delayed footage of Americans in Ralph Lauren between their eight hundred commercial breaks.

The awfulness of Lauer, Vieria, and Kotb extended to the people employed by NBC to provide commentary during the actual events. Early in the games, NBC swimming analyst Dan Hicks loudly proclaimed the husband, and coach, of dominant Hungarian swimmer Katinka Hosszu was the "man responsible" for the swimmers world record victory. Social media rightfully shamed Hicks. Longtime Gymanastics announcer Al Trautwig felt like it was important to point out that the adoptive parents of multiple gold medalist Simone Biles are not her real parents. The coverage of out gay and lesbian athletes has been insulting in that NBC refuses to talk about it. British swimming medalist Tom Daley is engaged to Oscar winning writer Dustin Lance Black, yet no camera close ups and human interest stories from NBC. Brazilian Beach Volleyball player Larissa Franca embraced her wife after a win, and NBC commentator Chris Marlowe felt like he should point out that Franca was hugging her husband. It is 2016, and this is what NBC sports employees are saying.

NBC and their Olympic team does not care if the audience is being insulted. The opening ceremony coverage has been widely criticized, yet no response from NBC. Vieria and Lauer were already insulting to the world two times before, why would Comcast care if they are idiots a third time. Hick's "man responsible" remarks were defended until a day later, then NBC issued a weak apology. Since those remarks, every race Hosszu has competed in, her husband has been prominent in NBC's coverage. The only time we saw Michael Phelps "man responsible" coach was on the final night of swimming. Trautwig decided to dig in and defend his comments about Biles parents, until he was finally forced to apologize because of the large backlash. People have rightfully pointed out the poor coverage, and NBC has stood by their terrible announcers. Comcast has been on the side of their ignorant coverage more than they have been on the side of the audience. 

NBC does not care about the audience, in fact they are openly hostile to the American viewer. Their marketing team has already blamed women for the networks terrible coverage. NBC thinks people want a packaged story, and not the tales being told through the competition. In 2012, the network was so invested in American gymnast Jordyn Wieber that when she did not win the individual all around gold, the network still focused on her. The actual gold medal winner was fellow American Gabby Douglas, the first African-American woman to ever win the all around gymnastics gold. NBC was set on making Wieber focal point, and win or lose she was still the main attraction. The endless commercials prove that the the non people corporations mean so much more than the eyeballs of actual human-American.

The spirit of the Olympics itself is another part of the games being ruined by NBC. One of the best parts of the opening ceremonies is the march of nations. For almost two hours, half of which was commercials, Lauer, Vieria, and Kotb spent most of their focus only on Team USA. The parade of nations is a great time to learn about the culture and history of unknown parts of the world. NBC thinks this is a non marketable distraction. There is a team made up of refugees. NBC has devoted less than five minutes of coverage to this incredible team. One of their athletes, Yusra Mardini, helped push a boat filled with refugees across the Aegean Sea, that is an inspiring story. A North Korean and South Korean gymnast posed for a selfie together, no NBC coverage. Comedy site Cracked spent more time than Comcast on these brave young women. The spirit of the Olympics is strong, in spite of NBC's best efforts.

The Olympic games have many, many problems. With the corruption of the bidding process, the bankrupting of nations, the constant cheating, the games always have a dark cloud hanging over the events. The little hope and excitement that still exists in the games is being put to the side in order for NBC to please corporate sponsor, and the network's out of touch media personalities. Unfortunately, Comcast has the rights to the summer and winter games until 2032. The only way to escape the idiocy of NBC's coverage, and truly feel the spirit of the games is to watch the Olympics in another country. Who is up for a road trip to Canada in 2018 to watch the PyeongChang Winter Olympics in their pure, and not, stupid glory? I will hold a seat at the bar.

RD

RD Kulik is the Head Editor for SeedSing and the other host of the X Millennial Man Podcast. He is going to need some money for his 2018 trip to Canada. Help him out by supporting SeedSing.