Before I start, watch "This is America" by Childish Gambino.

I have now watched Donald Glover's, AKA Childish Gambino's, newest video, "This is America" about 2 dozen times. I'm not here to critique it, say what I think it is about, or anything like that. I'm here to praise Donald Glover as an artist, and talk about how I think this video is going to go down as one of the most important pieces of art to ever be made. I feel like my kids will be taught things from, and about, this video when they are in high school and college.

For those that don't know, Glover put this video out last Saturday night, when he was hosting "SNL" in fact, and it has been all over social media since then. Many people have given their own thoughts and takes on the video. I have done multiple deep dives on YouTube and other sites just to see all the things I missed, or didn't understand. I am officially obsessed with the music video. Now, the song is just as important, but this video is a masterpiece. The song calls out other rappers for bragging about all the guns and material things that they have acquired due to their fame. But, when put to a music video, it speaks volumes. I do have to say, for the faint of heart, this is a disturbing video. Some horrific things happen, but in this day in age, when it is so hard to shock anyone, this video does just that.

I know I said I wasn't going to interpret anything, but I do have to say, my biggest takeaway from the video is that the U.S. is way, way too obsessed with guns. And Glover puts that front and center. The video opens with Glover dancing, an older gentleman sitting down to play acoustic guitar, then Glover pulls a pistol out of his pocket and shoots this man in the back of the head. It is so unexpected, they show the blood and it hooks you. I couldn't look away after seeing this gruesome act because I wanted to see where he and his director, the awesome, and very underrated Hiro Murai, went from there.

After Glover does the unspeakable act of shooting someone, he begins to dance more and starts rapping the song. The lyrics are simplistic, but they speak volumes. The main gist is, "this is America/don't catch you slippin/ look what I'm whippin". He also says certain things that have stuck with me like, "I got the strap/I've got to carry", or the chorus that is a group of people singing, "tell somebody/you gonna tell somebody/get your money/black man". I mean, that is poetry, and speaks to the culture we live in right now.

Back to the video. After the crazy opening, if all you look at is Glover, you see him and some younger kids doing popular dances. It is almost fun, until you realize they are mocking modern rappers. It then takes on a whole new meaning when you look at it through that lens. But, after the many deep dives I took, you start to see some crazy things going on in the background. Death is represented as a white horse being ridden by a man with a black hood, and everyone scatters when they see it, except the police. There is also a person that commits suicide by jumping off a high rise in the background. We also see some random people wearing eerie masks in the background, all on their phones for some unknown reason. Glover, once again, pulls a machine gun on a choir singing with him, then hands the gun off to someone else to dust it for prints. All while this is going on, Glover and the young dancers remained unharmed. Then, in a silent moment of the song and video, Glover pulls out a joint, lights it up and takes a few puffs. He then jumps on a very old, beat up car and starts to groove again. That was another thing I found out, if you look at all the cars in the video, none of them are new. Apparently he did this on purpose, once again to mock these newer rappers who think all that matters is shiny, new expensive cars. After the dancing on the cars stops, the video cuts to black, and only now do we see Glover finally being chased, presumably by the police. The reason he is being chased you may ask? He was smoking a joint. The guns, the suicide, the dusting of prints, none of that mattered. It was marijuana that finally catches up to him. It is insane.

This video is a work of art. As I said at the top, this needs to be shown in schools as to how dangerous we have become as a society. We are gun obsessed, and it is a real big problem. This video and song also makes Glover the most influential and important rapper out there right now. No one else comes close. Jay Z isn't rapping anymore. Kanye West is certifiably insane. Chance the Rapper is sticking up for West for some reason. Drake only raps about girls. And these new guys, the Post Malone's of the world, are a joke. They give rap music a bad name. Glover, or Gambino, is doing everything right and he deserves all the accolades he is getting for putting this video out. It will go down in history as a very important piece as to what we were like in the early 21st century. I will never forget this video. I will also continue to watch it. I will tell more people to watch it. I will do even deeper internet dives. This is masterful work.

Donald Glover is a genius, and "This is America" only further hammers that point home. Go watch the video now, then watch it a second, third, fourth and fifth time. Then, watch it 10 more times after that. It is disturbing, gory, important, provocative and amazing. What a gem.

Ty

Ty is the Pop Culture editor for SeedSing and the other host of the X Millennial Man Podcast.

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