I knew Clay Helton was not going to last past this year unless USC won the title. Well, he only lasted two weeks. USC got absolutely crushed, at home, by Stanford. The Cardinal football team just crushed them early and rode that momentum to an easy two touchdown win. It was a solid win for David Shaw and Stanford. It cost Helton his job. He was not long for USC's head coaching job pretty much from the moment he was hired.

Truth is that Helton was not the first choice, and USC's much praised alumni made that well known. And Helton never did "enough" in the eyes of the school to keep him around. He had a solid record since taking over in 2015 at 46-24. But his best season was in 2017 when they finished 11-3, but got beat in the Cotton Bowl. Every other season was 8-5 or 5-7. He had one ten win season, but he was much more inline with the seven or eight win seasons. Unfortunately that does not cut it at a school like USC. They have national title aspirations. They are a blue blood team. They were once dominant. They used to get the best of the best recruits. Then Pete Carroll left, the school got disciplined and they have not recovered. Lane Kiffin didn't work. Steve Sarkisian didn't work. And now Clay Helton has not worked.

I have seen the names being mentioned, and it looks like USC is going to shoot for the stars. The first name I saw was Luke Fickell. I do not like that guy at all. He is a total asshole. But he has turned Cincinnati into a real playoff contender. They are a very legit top 10 team. They can play. He has squashed the rumors, but every coach mentioned for this job will say they have no interest.

I saw James Franklin was mentioned. He has built Penn State back into a perennial top 20 team. Again, I do not care for Franklin as a person, but he has won everywhere he has coached. He did it at Vanderbilt, but left them a total mess from which they have not recovered. And now he has Penn State back in the national conversation after a very odd season last year. Franklin to USC actually makes a ton of sense to me, but I do not know if he will leave Penn State just yet.

Whenever a major head coaching job opens, or is even talked about possibly being opened, Matt Campbell's name comes up. Campbell has turned Iowa State into a good team, but they seem to fall flat in big time games. Iowa State was supposed to beat Iowa this year. It was their time. Iowa beat them pretty handily. They also lost some odd games last year. Campbell will get his shot eventually, but USC would be trading Helton for a slightly better version of Helton if they hire Campbell.

PJ Fleck is another name I see and this one makes zero sense to me. Fleck did turn Western Michigan into a very good team, but he has only had one good season with Minnesota. He can coach the kids up, but Minnesota is not as dominant as I think they hoped when they hired him a few years back.

Mario Cristobol was mentioned, but I do not see him leaving Oregon any time soon. He is building something good in Eugene. And as it does any time a big job is opened you get the former star coaches or former/current pro coaches.

Bill O'Brien has come up on lists. I'd say no thank you.

Bob Stoops has been out of the game way too long. He is no Mack Brown. I also do not think he wants to come out of retirement.

Tony Elliot, Clemson's offensive coordinator, is on a few lists, but he seems rather comfortable where his is right now.

Of course, Urban Meyer is being mentioned, especially since the Jags got bombarded by the Texans in his first game as a NFL head coach. If Meyer were to leave the Jags for this job, he is no better than Bobby Petrino. In fact that would be worse. Not only would is prove that he couldn't cut it at the highest level, but that he was not prepared to do it at the highest level.

Looking at this list I think the job comes down to three guys, Fickell, Franklin or Campbell. If I were a betting man I bet Franklin leaves PSU for this job. That makes the most sense to me. He is a proven winner, can recruit and would fit it very well in Southern California.

That is how I see this whole USC coaching search ending, but it will take some time, all season long in fact, before they eventually try and lure Franklin away from his current job. And I bet he takes it. It is too good a job not to.

Ty

Ty is the Pop Culture editor for SeedSing and the other host of the X Millennial Man Podcast.

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