Thoughts on EA's "Gifts" to use College Athletes NIL
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Now that the NCAA Football game is officially coming out this summer, I read today that every team is involved. There is also the portal, NIL, recruiting, all the good stuff that I want in this game. This is all good news. But, I did read that players have to opt in if they want their name, image and likeness involved. I get it. It makes sense. If you are to be represented in this game, I'd figure you'd want it to look as real as possible. It would also be pretty darn cool to see yourself in a video game. I know I'd go crazy over that. All this makes sense.
What I have an issue with is the kickback from the people at EA. If a player opts in they will be given a copy of the game and 600 dollars. That all sounds very good on paper. You get a nice upfront payment and a free video game. But as I sat here today with my thoughts, I went more in depth and realized this is kind of a slap to these players. I mean, most of the players that opt in are already making much, much more than 600 bucks in the NIL world. Also, I am pretty sure that is a one time payment. It is not like they will see that money time and time again. For every fan that purchases and plays this game this summer, and for future releases, 600 dollars is chump change. These players are going to have all of their info put into this game and it only costs EA 600 dollars? That is robbery. They are going to have their face on my video screen? That should be way more than 600 bucks. I am going to buy a new system to play the game when it comes out because I do not have a system that can support this game. The two separate systems I'm looking at are in the high 400, low 500 dollar range. So I'm to believe that if a college athlete opts in, gets the 600 dollars, but has to buy a new system, they are left with 100 dollars. That is asinine. I'd, at the very least, double that money. We all know that EA has way more than that to hand out. And then they are given a copy of the game? Again, sounds fine on paper, but do these athletes really care about that? If I were to guess, this game will be around 80 dollars to buy. Great, they are saving a net total of 100 dollars by not having to buy the game if they need a new console. This is like a second thought of a gift. It feels like EA was thinking, well, 600 dollars isn't quite enough, why don't we just give them a free copy of the game? And the geniuses that work in the front office must have thought that the person that came up with that idea was the ultimate genius. They are not. This is damn near the least they could do in this scenario. And I get that they could have to hand out a big, big amount of money, but they have it, and then some. And having to give out free video games may look like it will be a bunch of money on paper, but think of all the people that are going to be buying this game as long as they continue to make it.
I have all kinds of internal issues with this, but I am going to get every new version that comes out when they come out. And I'm not a gamer. I couldn't care less about video games, except this one. EA can, and should do better by these kids. They are playing a game that is incredibly dangerous. I get it is a choice, but the vast majority of these kids are going to make their money with NIL. A good portion will not be pros, and even if they do, even more of them will not see the riches that some other football players have reached during their careers. They need to give more. They need to up the pot. Six hundred dollars is a drop in the bucket. And a free video game is a total afterthought. More consideration should have been put into this decision. But, here we are. I'm interested to see the reaction from the players. It could get spicy.
Ty
Ty is the Pop Culture editor for SeedSing and the other host of the X Millennial Man Podcast.
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