Ty Watches Run the Jewels "Ooh LA LA"

Awhile back Run the Jewels released two new tracks from their upcoming album, "Ooh LA LA" and "Yankee and the Brave". I wrote about how much I loved the songs, and how they both got me very excited for the new record.

Well, two days ago they released a video for "Ooh LA LA", and that just amped up my want for the new record about a thousand times more. The video is dope as hell. It is so cool, so timely and has things in it that only a group like RTJ can pull off. The video opens with some writing, which they proclaim to be an ancient proverb, then the line "I need a bottle of Moet....Garcon", attributed to Killer Mike. We go from this to a big intersection in a big city, I want to say LA, but I am not 100 percent sure. From there on out it gets harder and harder and cooler and cooler. EL-P starts the song off with the chorus, then rips into his verse. It is amazing to see visuals added to his verse. The song is, for me, about how greed is crushing us all right now. EL-P explains as much right off the bat. Killer Mike then comes at us extra hard with his verse about expensive food, cameras, everything. By the way, his jackets are rad in this video. I want his colorful Polo jacket. Maybe that is my way of being greedy, and I need to follow the moral of this song instead. Anyway, both have another verse that is dynamite, as I mentioned when I first wrote about the song. But, all the while they are spitting, there are a ton of people just dumping money into a big pile. Just what looks like millions and millions of dollars, and they are setting it all on fire while dancing. It is jarring at first, but when you actually listen to the lyrics, it is perfect.

RTJ has always fought the establishment with their music. They have talked about corporate greed and destruction. My favorite track of theirs, "Kill You Masters/A Message to the Shareholders" is all about that. I look at "Ooh LA LA" as a kind of sequel to that song. And the video only makes my conviction that much firmer. Also, the amount of people they got to do this video is pretty cool. It actually makes me miss hanging out with people that aren't my immediate family. To get all these people together to dump money into piles, burn it and do choreographed dances is pretty rad. Also, Zack de la Rocha is in the video. He doesn't have a verse on the song or anything, he is just there to hang out I guess. I know that they cool with each other, and have worked together in the past, and they were supposed to be touring with Rage Against the Machine right now. But still, the fact that de la Rocha is just in the video to be in it, for me, it proves how much pull RTJ has in the music industry. I also love how goofy and funny both EL-P and Killer Mike are in the video. EL-P is there with his funny grin, holding bottles of champange, and Killer Mike is doing a goofy smile and jumping rope at one point. They clearly had a great time making this video, and it shows. My favorite moment is when they talk about how they don't care what you ordered, they are what you get, and they embrace and smile right into camera. It is awesome. And the ending, with DJ Premiere just spinning, it is awesome. It is a perfect button. He is scratching records, doing the beat of the song, and while he is intently focused, he is throwing money that is blowing on him into the fire as well.

I love this song, and I love the video just as much. I am a big fan of music videos, and I miss seeing them on TV. But, I like that certain groups go out and still do this, and make it viable for fans to watch. I already had made my own opinion about what the song was trying to tell me, and after seeing the video, I am convinced that I was right. If you haven't listened to the song yet, do that first, and then treat yourself to this video. It rules. 

Ty

Ty is the Pop Culture editor for SeedSing and the other host of the X Millennial Man Podcast.

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