Some Thoughts on the Peloton Ad

Okay, a ton of people have, by now, seen and given their feelings on the new Peloton ad. I think this ad is wild, pointless unless you are a rich person and I thought it was a sketch, not a real ad, the first time I watched it. Then, it became this humongous thing. People have really dug deep into every aspect of the ad. Multiple publications and bloggers have broken down pretty much every single second of the ad. After reading a good portion of them, and watching people talk about it, and even consulting with RD about it, I have a take as well. But, I also want to talk a little bit about how big this has become. That will come near the end.

So, the ad in and of itself is odd. I feel bad for the lady in the ad. I think she may be in a cult, or trapped and forced to work out on this bike and record herself doing it for proof. She definitely seems like a prisoner. I also find it weird that she is the only one that speaks in the ad. I also don't get why she records the workouts, who it is for or what it is for. It simply doesn't make sense. For a 30 second ad to make me asks so many questions probably says more about me, but still, it is wild. I personally don't know anyone that owns a Peloton, and I will not be buying one myself. I like to run outside on trails and play pick up basketball. Also, I already have a recumbent bike and a TV, so why would I need an overly expensive bike anyway. These are my thoughts on one of the most pointless ads to be released during the holiday season.

What has made this even wilder is the response. As I have said, a ton of people have written long, extensive think pieces on this ad. They break it down to its core. They ask so many more questions that I just did. They go into such great detail about the ad. And, I find some of them funny, some informative and some as pointless as the ad itself. Also, the people at Peloton have responded by showing 3 emails from "happy" customers that seem to love the new ad. That is so bizarre.

I personally think all of this response is in direct correlation for how society currently watches everything, and how everyone has an opinion, and seemingly, a platform with which to tell people their opinion. This couldn't simply just be an ad, people felt they had to dissect it to its core. People felt the need to tear it down, to dunk on it, to crush the Peloton spirit. And while I am all down for sticking it to evil corporations, which some research shows that Peloton is one, this feels a but piled on. It would be fine if a few people wrote some funny pieces about how weird the ad is, but everyone is going in hard on this ad. And while I agree with most of them, I do feel bad for the actress having to hear and read all this stuff. I'm sure she signed on because it was an acting job, and now, it has all blown up. That would be hard. I get people calling me names and saying I'm stupid or whatever online, but nothing like this ad. That has to be crummy.

Anyway, the Peloton ad is weird, it feels cultish and it doesn't make me want to buy their product anymore than I did before I even knew what Peloton was. But, I'm sure this will all blow over in another week or so and something new will grab the country's attention. That seems to be the way of the world now.

Ty

Ty is the Pop Culture editor for SeedSing and the other host of the X Millennial Man Podcast. Ty’s Peloton is riding on his bike and playing a ten year old college football game on his X-Box 360. That is a real workout folks.

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