The Shoe Wars are Over and Nike is the Winner

Do not forget the champion athletes that wear this brand

My topic today is a bit off the beaten path. I'm going to talk about the supposed "shoe war" going on between Under Armor and Nike. Under Armor seems to think that they have put a stranglehold on the top names in sports over other companies like Nike, Adidas and other companies that sell sporting apparel. Under Armor does have some big name clients, but my whole idea that I'm going to pose today is, much like how players wearing Under Armor, these guys are finishing second to the athletes wearing other companies products, mainly Nike.

First off, the three biggest names that Under Armor has on their payroll right now are Cam Newton, Steph Curry and Bryce Harper. These three guys are world class athletes. They are some of the, if not the, best players in their particular sport. Cam Newton has changed what the idea of a quarterback in the NFL can do athletically these days. Bryce Harper may be the most feared hitter since Barry Bonds. And Steph Curry, he has a title, he is the first unanimous MVP, he is the best shooter I have ever seen and he has transcending what people think about shooters in the NBA all time. I'm sure Under Armor has other decent athletes that wear their stuff, but these three are, by far, the most noticeable and most impressive. But, the recent problem with the guys that Under Armor pays millions upon millions of dollars, they are finishing second to players that wear either Nike or Adidas. Even in the college game, Nike is still winning.

Let's look at the pro guys first. Cam Newton was the first Under Armor guy that caught my eye. Like I said, he plays quarterback like no one else I have ever watched, and he has a ton of fun doing it. He is big, fast and has a rocket arm. He took a very under manned team all the way to the Super Bowl this past season. The Panthers were even favored and Cam Newton's fancy Under Armor cleats were all over my TV screen prior to the Super Bowl. Then, the game happened, and an Adidas man made Cam Newton's life brutal for 60 minutes. Von Miller, who is an Adidas client, pressured, hit and caused Cam Newton to rush throws and make mistakes all game. He was clearly the superior player. His cleats even looked like he was taking a shot at Cam Newton's very loud and brash type cleats. Von Miller was awesome and he made Adidas look cool for one night. That night just happened to be the Super Bowl. The Broncos, and their middle linebacker, with his Adidas cleats, completely shut down Cam Newton and his Under Armor shoes that night. That was a big blow to Under Armor.

Then, they recently signed Bryce Harper to a massive deal. He is getting tons of money from that company to shill their products. Well, Harper is a tremendous talent that has already won an MVP, but what exactly has his team, the Washington Nationals, accomplished of any significance on the baseball field. Yeah, they had a 90 plus win season a few years back, but the Cardinals beat them in the early round of the MLB playoffs. Last year, with all the expectations in the world, they fell flat on their face. And now, yeah they are in first place in their division, but I still don't trust them. I trust the Mets so much more than I do the Nationals. And, while Harper may be the best player currently in baseball, guys like Andrew McCutchen, Mike Trout and Harper's teammate, Max Scherzer, all wear Nike. Those guys are very, very good baseball players, and in McCutchen has had much more recent postseason success than Bryce Harper has had. Once again, Under Armor finishes second, or maybe even third, because some big time guys, guys like Miguel Cabrera and Robinson Cano, sport New Balance gear.

Then, there is Steph Curry. Curry is a once in a lifetime NBA player. He is the best shooter, maybe ever. He is a two time MVP. He has a title. Curry is awesome. I'm a very big Steph Curry fan. But, he got destroyed in the most recent playoffs by all Nike guys. In the western conference finals, two Nike guys, Kevin Durant and Russell Westbrook, went at Curry with no regard. Westbrook wanted to destroy him every night, and he did in a couple of those games. Durant was never flustered or bummed when he had Curry on defense or when Curry had him on defense. Both Durant and Westbrook constantly attacked him. The Thunder were so very close to beating him too. Then, in the finals, two Nike guys completely out shadowed Curry and Under Armor. LeBron James and Kyrie Irving looked so, so much better in these finals than Curry did. They were better, stronger, faster and made more shots. Under Armor got completely demoralized by Nike in the finals. After watching game 7, young kids that are logo obsessed would much rather get the new LeBron's or Kyrie Irving's shoes. No one wants those new Steph Curry, white, old man shoes. Nike crushed Under Armor in the NBA all throughout the playoffs.

Even in college, Nike is king. The only halfway decent team that I know of that wears Under Armor is Auburn, and they haven't been good in about 5 seasons. The last two championship games have had 4 Nike schools. Two years ago, in the first college football playoff, both Ohio State and Oregon wear Nike. Nike's headquarters is in Oregon in fact. Last season, both Alabama and Clemson wear Nike. I'm sure someone out there will say that I forgot Notre Dame, they signed a big contract with Under Armor, but I didn't, they are exactly what I expect out of an Under Armor client. They are decent enough to lose big time games. Hell, even after a horrid 7 year Adidas experience, Michigan is back on the Nike team, and I'm thrilled about it. Even in college basketball, all the big time teams are Nike teams. Kentucky, Duke, North Carolina, Villanova, Georgetown, Michigan State, among many other "blue bloods", they are all Nike.

Nike is a far superior product. They made sleeker, cooler and just flat out better products than any other sporting apparel. Under Armor and Adidas may have some big time names, but Nike has winners. I'll take winners over names anytime. Long live Nike.

Ty

Ty is the Pop Culture editor for SeedSing and the other host of the X Millennial Man Podcast. He likes to write under a "Just Do It" banner with "I Believe I Can Fly" playing in the background. That is how dedicated he is. Follow Ty on twitter @tykulik.